It has been nearly half year I did not write anything here. However, I daily soaked with all the in book and real-life experience.
In this year, I went to get the exchange visit at Green Radio Indonesia, I learned a number of major skill via observing and taking to the station manager, senior producer, technician, Promotion and Marketing manager. Media management is something only media production and knowing how to mobilize the resource we have to sustain the organization.
After I came back, I mapped and directed some of new productions and initiatives and learn more how to motivate the production team more effectively. Some of instances are providing new software on track player and record, Standard Operation Procedure, extra-curriculum for hosts and DJs, SMS shared venture program, off-air activities, my station's Fan's Day, initiative direct sponsor with their specific program (e.g radio dramas), new package rate.
Recently, I met a free consultant who I am mostly respected. He is not a media personal, but he also experienced in the media management and he is excel at M&E and project management. I told me that there are a number of media experience there in Cambodia were not documented. Thus, the transfer knowledge from the younger to experienced elders is limited. Should the experience also write what they know, thus, it would be helpful to younger generation especially the media personal. What if they are retired? They will just keep what they know with them and the younger one need to rapidly search as they did.
It reminds me about this blog. Although I am not really in an expert yet, but I am willing to learn and share what I got in here via collecting what I know and experience for document to the successors.
Some areas that I am collecting the data as below :
- Media Management on Radio Production
- Media Management on Promotion
- Media Management on Marketing
- Media Management on new initiative
- Media Management on Monitoring and Evaluation
- Media Standard Operation Procedure.
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